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Revenue LensRetail Assortment Gap
Retail Assortment Gap
Shows retailers that already carry your brand but leave out a whole category.
Example company (anonymised): Aurelia Consumer Brands
Fictional demo company. Illustrative figures only.
Monitor→Detect→Verify→Prioritize→Act
Retailers monitored
26
Category gaps
12
High priority
4
Pages compared
287
Example finding
Potential Opportunity
Evidence Confidence78%
Retailer carries Aurelia in several categories but not in one core category
The retailer already lists Aurelia in three categories. In one core category competitors are listed and Aurelia is not detected.
Evidence chain
- Retailer already carries Aurelia
- Target category exists
- Competitors listed in category
- Aurelia not detected in category
Recommended Action: Validate listing opportunity with retailer
Findings per month
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
11
Retail sites monitored
36
Product lines tracked
12
Months of history
Observation history
- 2025-09-05Baseline assortment scan across 11 retail sites
- 2025-11-18Seasonal range rotation observed, 6 new gaps
- 2026-02-09Competitor gained shelf pages in 2 markets
- 2026-08-06Current observation, 4 open assortment gaps